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It launched the streaming service HBO Now in April 2015 and has over 2 million subscribers in the United States as of February 2017.As of July 2015, HBO's programming is available to approximately 36,493,000 households with at least one television set (31.3% of all cable, satellite and telco customers) in the United States (36,013,000 subscribers or 30.9% of all households with pay television service receive at least HBO's primary channel), HBO subscribers generally pay for an extra tier of service that includes other cable- and satellite-exclusive channels even before paying for the channel itself (though HBO often prices all of its channels together in a single package).

Home Box Office (HBO) is an American premium cable and satellite television network that is owned by Time Warner through its respective flagship company Home Box Office, Inc.By this time, the full "Home Box Office" name was de-emphasized by the network, in favor of branding solely by the "HBO" initialism (although the full name is still used as the legal corporate name of its parent division under Time Warner, In 1983, HBO premiered its first original movie, The Terry Fox Story, a biopic about the Canadian runner who embarked on a cross-country run across Canada to raise money and awareness for cancer research; the film was also the first movie ever produced for pay television.That year also saw the premiere of the first children's program to be distributed on the channel: Fraggle Rock (that series' creator, Jim Henson, had earlier produced the special Emmet Otter's Jug-Band Christmas, which won an ACE Award in 1978).HBO distributed its programming for only nine hours each day, from p.m. Eastern Time, during its first nine years of operation.The network first adopted a 24-hour schedule on weekends in September 1981, running from p.m. Eastern Time on Sunday nights/early Monday mornings; this round-the-clock schedule was expanded to weekdays three months later on December 28, 1981 (however, HBO was not the first pay television network to maintain an uninterrupted programming schedule as Showtime and The Movie Channel had both switched to 24-hour daily schedules months earlier).

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